According to Seth Godin, author of Linchpin, there are only two ways to win in business: By being more ordinary, more standard, and cheaper; or by being faster, more remarkable, and more human. SocialPrintr follows and writes about the companies in the printing industry that are more remarkable rather than more standard.For example, Memento Press in San Francisco sells photo books, the same as Shutterfly sells photo books. The difference between the two is the personal service that Memento Press offers, and the price they can command for a photo book exceeds that of Shutterfly by as much as 20:1. The average retail price of Memento's work is $500 for a single photo book.We explore this and other things that companies do to make their own company stand out and bring more value to their company, to make them indispensable.