"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."-Sun Tzu Social Strategy and Marcus Strategy are boutique advisory firms recognized for innovation, agile business development, operational expertise, and profitable execution. Founded on deep industry and functional expertise, Social Strategy's custom-designed solutions enable clients to innovate time- and cost-effectively, and successfully meet the challenges and opportunities of doing business in rapidly changing global markets.Marcus Strategy's experience founding and supporting the founding teams of financial and technology start-ups in Palo Alto, Japan, Tel Aviv, and New York, provides new ventures with the depth of experience needed to succeed. Collaborating with investors and founders, often as interim Chief Strategy, Operations, Financial Officer, Marcus Strategy Inc., transforms business plans into implementation plans, maximizes the value of investment capital with KPI-driven strategic business partnerships and development, targeted marketing, and skillful management of finances both pre- and post-funding. Marcus Strategy Inc., is actively engaged in technology-enabled wealth advisory and consumer financial well-being innovations. Millennial, women, retiree, pension, and other client-demographic focused content creation as a customer acquisition, engagement and retention tool is a specialty.