SWAY is a new sales system founded on marketing and sales alignment, self-organization, cross-functionality, and a value-based approach. The effectiveness of SWAY has been proven in practice — having been successfully utilized in more than 20 countries worldwide.SWAY (Sales with Agile) was developed in collaboration with Evan Leybourn, theFounder of Business Agility.YOU NEED THE SWAY SYSTEM IF:Your sales have been declining for more than 2 monthsYour marketing department doesn't understand your customers' needsYou are looking for the best solutions how to unite sales and marketing around Customers' needsYou have silos and conflicts between sales and marketingYour sales team is not meeting its targetsYou don't have a marketing department, and the sales team isn't performingOn this page, you can find many valuable tools, techniques, and ideas which will help you to increase sales by initing sales and marketing.