We've been knee-deep in B2B content marketing for over a decade—working with some of the world's best-known brands like Adobe, IBM, Samsung, Slack, and Vonage to create thought leadership content. But we've spent the last several years diving deeper into original research as we've seen just how valuable it can be to any content marketing program.We're deeply committed to helping B2B brands craft original content that people want to engage with and share—and will convert on. And we believe one of the best ways to do that is through credible, high-quality original research and interviews with your thought leaders and industry experts.