The founding premise of Randnew is that transition-to-market is the primary goal of any research effort. While numerous projects are undertaken every year in universities and other research institutions, often achieving important results, additional effort is needed to mature and commercialize the technology. Randnew's mission is to tap into this resource, leveraging the research to produce products that will grow the company, advance the state of the practice, and make a difference.The recent emergence of cloud computing service models, accompanied by ready availability of advanced tools for rapid prototyping, machine learning, data mining, and analysis have opened unprecedented opportunities for small businesses. Coupling those tools with the advanced capabilities of university research resources yields the opportunity to take on challenges that a decade ago would have been out of reach.