With established businesses in property and personal finance, we took upon setting up a financial brokerage site that would provide appropriate services to clients within both sectors. Our collective knowledge and experience from both of our businesses has been applied to this site so that viewers can benefit from specialist guidance as well as our many online tools. Seeking finance in today's markets is more complex than it has ever been for consumers. With lenders having to apply more stringent criteria to satisfy regulators, our aim is to equip people with as many user-friendly online facilities as possible so they can clearly assess their own financial well-being before making an application. That does not mean we see online tools and facilities substituting real-time personal advice, they are merely additional instruments made for the provision of providing quality services. By providing people with such guidance and clarity, lenders can be assured of the applicants that have used our services.It is our sincere belief that gaining trust in today's consumer market is even more difficult than embracing the new terrain that lenders have landscaped. As much as lenders being wary in these post credit-crunch days, consumers are even more so and have every justifiable reason to be. Only by providing consumers with accurate information and user-friendly services without any obligation can trust begin to grow.We will continue developing this site for the purpose of equipping people with information and services needed to make decisions that will benefit them for the long term. Whilst the challenges now faced by both consumers and lenders are complex in today's cash conscious credit markets, the solutions are quite simple when knowledge and information is shared responsibly as well as with accuracy. It is only by achieving this can it be said that we are directing you.