Business, marketing, and market research consulting. Global business professionals with a deep passion for integrated marketing strategy, qualitative and quantitative research, behavioral psychology, market analyses with a focus on business results and solving unique problems.CERTIFICATIONS: Digital Psychology Specialist, Applied Neuromarketing, Authentic Storytelling, Product Messaging and CopywritingProjects include: - Robust Digital Marketing Strategy- Creating Brand Strategy- Developing a robust Marketing Plans - Customer-centric research and solutions- Improving & growing sales funnels- Leveraging existing data and designing and executing research to craft customer - personas, identify target markets, map the customer journey, recommend execution across various marketing channels- Refining Organizational Culture for talent development - Leveraging digital psychology to improve outreach, and create metrics for continued brand building, sustainability, and growth. Research methodologies:QUALITATIVE: Focus groups, in-depth interviews, dyads/triads, ethnographies, participant observations, consumer journey, UX design, gamification, virtual reality, personality analysis, in-homes, shop-alongs, and online communities. QUANTITATIVE: psychographics, segmentation, A&U/H&P, path-to-purchase, trend analyses, conjoint, maximum differentials, discrete choice models, brand equity, brand tracking, direct mail testing, satisfaction testing, concept design, concept validation, concept testing, direct mail testing, in-market testing, new product development, name development, package graphics, machine learning OEs.NEUROMARKETING: Galvanic skin response, facial coding/micro-expressions, eye tracking, biometrics, EGG. *100% of our clients are referred.*Clients included: ExxonMobil, SCJ, Target Corp, Johnson & Johnson, Lyft, Western & Southern Financial, Helen of Troy, BeautyStreams, Touch Stone Publishers, 180DegreeSelling, and others