The organization brings together the interests of local authorities, the business community, and the scientific community, shaping the image of the Pomeranian voivodeship and fostering cooperation at various levels of the tourism management system. By implementing both domestic and international projects, it contributes to the promotion of the region's tourist offerings. Developing its own products such as the Pomeranian Tourist Card and one-day trips with Pomorskie Tours, it invites residents and visitors to explore the numerous attractions of the Pomeranian region. Furthermore, through the Pomorskie Prestige initiative, it promotes high-quality culinary and spa offerings, fostering collaboration with the gastronomy and hospitality industries.