Plum is an agile, insights consultancy rooted in the present. We help the businesses find their unique cultural foothold across transitioning Asian markets. In these societies, orthodox and modern cultural idiosyncrasies share zip-codes and milkmen. They often appear easy to squeeze yourself into from the outside but have core beliefs that are hard to breach. Plum was forged on the fault-line of such cultural tensions to inform business actions and decisions for tomorrow.Unlike traditional agencies, Plum isn't bounded by frameworks, definitions, methods, ways of working or seeing industries and businesses. We believe that insights and inspiration for businesses can come from unexpected sources. We bring insights and their day-to-day to life through visual storytelling, immersive experiences and a host of custom-built practices that blend methodological rigor, empathy, and intuitive creativity. Our goal is to have clients create real connections with real consumers and not just their image and to be truly inspired by their everyday lives. OUR APPROACHES HELP:Unravel the layers of culture brands exist in. Through ethnographic and face to face interactions, digital explorations, studying living symbols of culture and more.Co-create to build resonant products and solutions suited to your unique opportunity. We build collaborative, immersive spaces to brainstorm, reframe challenges, prototype and build creative solutions.Animate the consumer opportunity to inspire your wider group of stakeholders. We create films, books, microsites, spaces, artifacts and tools that help bring alive insights to inspire cross-functional teams.If you'd like to reach out to us to plan a project or just say hello, email hello@plum-insights.com