Pink for Pam—a 501(c)(3) nonprofit organization—provides those fighting cancer with the tools to live full lives during treatment and develop and maintain a positive, powerful, and healthy mind, body, and spirit. Cancer has changed its game. It's no longer a death sentence, or even a disease with a decisive treatment followed by remission—cancer is more commonly treated as a chronic illness, through the use of more advanced, and sometimes less harmful, treatments. Pink for Pam paints this new picture of cancer—one where there are fewer "victims" and "survivors," and more and more "fighters." It aims to ensure that all patients living with cancer can do so as normally as possible, provide an online community for education and support, and offer tools for individuals battling cancer to flourish in life.