Perfume Culture partners with brands in fashion, tech, media and entertainment to design and develop fragrances and fragrance products. We conceptualize a brand experience into a scent experience, creating a scent strategy that is uniquely expresses, amplifies or highlights a brand's unique point of difference. Ambient Scenting, Sensory Branding, Scents for Hospitality and Retailers. Scent design, curation and creation of olfactive logos for brands desiring a unique scent experience created specifically to complement their brand and style. ConsultingCreative fragrance consulting for ad agencies, branding firms, architects and commericial interior designers. Advise to GM's, Purchasing, CMO's in hospitality and Visual and Store in retail. Providing independent assessment of current fragrance experience, quality of scent, uniqueness of scent and effectiveness in communicating olfactive message that align with a desired guest experience. Industries: hosptiality, gaming, boutique hotels, entertainment venues, corporate HQ, retailers, real estate and property management and more.About Founder: Lori Smith, founder, is a fragrance expert with experience in all aspects of fragrance branding and design. As an industry insider with 10+ years experience with the #1 fine fragrance design firm creating marketing and fragrance strategies for hundreds of iconic brands in luxury, designer, celebrity, mass and niche sectors and scented products in home, air, bath and body products. Featured in NY Times and LA Times for trend forecasting and her nose for fragrance and predicting what is next in taste and scent. Perfume Culture is located @ The Stitch Factory and was born and inspired by the Downtown Project Las Vegas.