Performance Plus is a management consulting firm specializing in the areas of Technology Transfer and Research & Development with respect to government financial assistance programs. Specifically, the company provides a full service for the SR&ED Investment Tax Credit program sponsored by Canada Revenue Agency (CRA), and the IRAP (Industrial Research Assistance Program) sponsored by the National Research Council (NRC) This service has been provided to clients for over 20 years. Performance Plus has been successful in establishing a positive track record for its clients with the appropriate government ministry, department or agency. By combining a technical background with personal communications expertise, the principal of the firm, Jim Smith, has been able to present the client's projects in a manner to ensure success. While what is said is important, how it is said is much more critical. The company's clients have received several million dollars annually, either as a tax credit or a grant.