We bridge the gap between developers and end-users. We can: - Analyse productivity apps from an end-user's perspective- Understand the user's needs and their workflow- Identify design & user experience problems to devise practical solutions- Keep up-to-date with global market trends - Document details about apps with video and text (word articles) - Highlight features of the app that the developers got right, need to improve, need to change or replace and also what is still missing- Help the developers get ahead of their competition- Analyse different types of apps on different operating systems