The Agency shall adopt a new form of marketing evolved "lean" behind the times, with a practical approach and with a business model without waste.Optimize resources and file the superfluous, in all its forms, to increase the communication speed, reduce errors. Thanks to innovation and digital instruments, the lean marketing on the input of a lean manufacturing and at no additional cost drives business performance by enabling effective resources. "Waste" can have several meanings: long commutes and unproductive, unnecessary expenditures, inaccurate placement of resources, frequent communication errors. The "lean marketing" identifies and corrects the shortcomings, perfecting upwards its production performance indexes. Lean marketing follows the philosophy of the Toyota model will maximize customer value by providing and trying to meet the price expectations.The flow and marketing processes are analyzed and optimized: the idea of marketing, the process of new product development, generating leads and customer requests, information management, order management, to give the customer what he asked in time the shortest, at the right price, integrating suppliers, packaging distribution.