PT Nuri Gaya Citra (Nuri) is a technology startup and joint venture between Smartfren (Sinarmas Group) and Whale Cloud Company (Alibaba Group) established in 2021. Nuri now focuses on affiliate commerce business across Indonesia under name NuriCashback, offering benefits to buyers: saving when buying, earning with sharing. Nuri aims to become Indonesia's leading affiliate commerce platform with its business principle: the fastest cashback to buyers, the highest commission back to promoters and the longest pilot service to sellers. By September, 2023, Nuri is serving more than 1 million cashback users, in collaboration with over 100 promoters and 200 brands.