Since our establishment in 2020, Next in China has earned a reputation as a trusted and leading media outlet, providing discerning readers with in-depth analysis, rich content, and a uniquely local perspective on China's dynamic market. We have been shedding light on the complex and rapidly evolving Chinese business landscape, a terrain that is often misunderstood due to its cultural, socio-economic, and political uniqueness.Our mission is to bridge this knowledge gap and foster a better understanding of the opportunities and challenges that lie within this dynamic environment.