Think "the OnStar button for Doctors & Pharmacists."Needl is a Q&A widget that enables healthcare professionals to ask questions about the drugs they prescribe—within the web and mobile Apps they use to search for drug information every day. Needl provides the Q&A service to Pharma medical affairs departments who then answer the healthcare professionals' clinical questions--engaging and influencing them in the process.Needl incentivizes third-party App makers based on volume of questions generated on their platform. Through the Needl Dashboard or API, we provide up-to‐date business intelligence about what healthcare providers want to know and the trends influencing their behavior.