SideStory is a new experiential travel service co-founded by executives from Wallpaper* and Virgin. Launching in July 2015, SideStory targets culturally curious travelers (and locals) and connects them with creative professionals, our insiders. SideStory Insiders offer imaginative experiences, typically a half-day in length and specifically designed for small parties. Each is tailored to provide unique insights into the creative professional's area of expertise and the city's cultural highlights.