Mindset Designs is a studio focused in Social Apps and Online Games on free-to-play business models, both with original IP and well-established third party properties, designed for Advertising and Entertainment. The company established it's own Research & Development department with the objective of creating new technology applied to the gaming industry. The first product released by the company is PhotoAvatar, a powerful, yet easy-to-use platform enabling users to upload a photo of their faces to create a 3d realistic avatar in any Social Game. The company was founded in January 2007 by Franco Breciano, CEO and Hernan Liendo, CTO. Mindset Designs started as a software factory offering consulting and sofware developing services. In January 2009, the company moved to the niche market of advertising and entertainment, and during the last 2 years, has amassed an impressive clientele, developing apps & games for advertisers and media companies such as Cartoon Network, Boomerang, Tang, Personal, Fiat, MTV. The company is headquartered in Buenos Aires, Argentina and has a Business Development office in New York.