MakerCraft’s mobile app allows people to easily design and purchase customized jewelry. Women often know exactly what they want, but are unable to find it despite trying big-box retailers and looking online. They waste valuable time searching for and buying something that’s a compromise between what they want and what is available. In an increasingly mobile connected world, this wasted time and compromise is not acceptable. MakerCraft is solving the problems in this market with a mobile app that lets users design the jewelry that is perfect for them. Customers can then place an order, either as a pre-assembled piece or as a DIY kit (for the more craft-minded buyers). With 72.5 million smart phone users in the US, MakerCraft has the opportunity to change the way people buy personalized, custom goods.