Muvai is a multi-sided platform for product placement in video, that links tgether advertisers, video producers and consumers. Advertisers can find product placement' opportunities in big audience videos, increasing their products visibility without invasive advertising. At the same time, we help producers to fund their productions receiving money from products that they usually pay for (clothes and scenography). Finally, Muvai's software tags products in videos through object recognition algorithms and displays to consumers still images from videos with the products at muvai website. Muvai allows consumers to identify and buy immediately the products they see on their favorite TV show, Music video, Vlogs and so on.