The EU-funded MADRAS project aims to boost the production of organic and large-area electronics (OLAE) by establishing a high-speed manufacturing methodology with new materials based on in-mould hybrid and printed electronics (IME).The main innovation behind MADRAS relies on developing advanced materials to be promptly processed via IME to fabricate a new generation of plastronic products with enhanced properties to make OLAE-based devices more affordable and durable.MADRAS materials and production process will be validated in two different demonstrators, including a biometric photosensor for user identification and a geotracking flexible tag.This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No. 862492. The content published here it only reflects the author's view and the European Commission is not responsible for any use that may be made of the information it contains.