Loose Button is a fast-growing media company based in Toronto and New York. Since it's founding by a group of technology entrepreneurs, Loose Button has built one of the largest targeted sampling networks in the world, with their distribution network reaching millions of online shoppers across North America. Servicing billion dollar brands owned by major CPGs such as Procter & Gamble, L'Oréal, and Estée Lauder, Loose Button delivers unprecedented insights and analytics into the performance of their national sampling campaigns.