Our story began in 2014, as a start-up founded in a one bedroomed flat by three brothers Isaac Havilah, Moses Munzwembiri and Edson Havilah in Cape Town, South Africa. On many occasions, ownership arrangements that functioned fairly effectively during the early stages of our company's life became increasingly problematic as business issues became more complex and divergent philosophies emerged. La Belle® was founded by three people, and two of the co-founders were unable to keep pace with the level of sophistication and business acumen that the company required. This resulted in the departure of the other two partners leaving Isaac Havilah [current Founder & CEO] and his wife Fadzai B. Q. Mukono-Havilah to establish a unified direction for the now growing family company.Today, we are privileged to connect with millions of customers every day with exceptional beauty, home and wellness products and services products in worldwide. La Belle® Afrique is a multinational beauty, home and wellness headquartered in Cape Town – South Africa. It is a privately owned company whose core value proposition is beauty, homecare, wellness, and a Spiderweb economy. Our Be Bold. Be Daring. Be LaBellePreneur™! tag line fully expresses our specialty in entrepreneurial, empowering enterprise opportunities through La Belle® Investment Club and inspiration/motivation through a partnership with Billionaire By Forty (BB40®) Private Ltd. BB40® charges annual or monthly membership fees for coaching, funding or personal or business development through co-ownership and includes coffee drinks for monthly meetings in the membership fees. We believe that everyone's physical, spiritual and financial development is key to the innovation of one's self and even communities.Our Vision is to build and own a highly personalised, high-quality, beauty, homecare and wellness Spiderweb economy that enrich peoples' lives and reshape business systems for a 100 plus generations to come.