IS PET stands for I'm Special PET. We aim to provide our customers with the best dog clothing and accessories. From T-shirts to hairclips, everything is made with high quality and fashionable design on our minds. We do not consider our products to be ‘mere' pet goods, we create them along the same standards of human clothing. The clothing however IS meant for dogs, so we add special features to our clothing, such as adjustable Velcro bands, fabrics that do not irritate the dogs fur or skin and enough space for your dog to move around comfortably. Our designers create a new collection every half year, which gives you the opportunity to choose from many different styles for your little friend! Our vision is that no dog should be dressed in poorly made substandard clothing. So remember, SMART DOGS DRESS SMART.