Internet Alliance (IA) or also known as "Persatuan Hubungan Internet Selangor dan Kuala Lumpur", is a non-profit association set up in 2010 to represent the country's major pool of Internet service and ‘middleware' infrastructure providers – ranging web hosting companies, data centres, payment gateway and Cloud providers, web platform enablers, and eCommerce players.IA serves as an effective networking platform for its entrepreneur-spirited members to educate and empower each other within a conducive ecosystem in order to share valuable learning and expertise amongst Internet leaders. There are currently over 50 IA corporate members whose collective customer-base enables and facilitates about 85% of Malaysia's entire internet scene.IA aspires to provide a single unified voice to support common interests of Malaysia's internet business sector by acting as the platform and lead to seek both national and international dialogue on cyber ecommerce and cloud matters regarding internet environment, security, legality and commercialisation.