We live in a society of sophisticated knowledge and information. The wave of knowledge and informatization greatly impacts the society as a whole and is rapidly changing the economic structure. Individual knowledge and information are no longer recognized as qualifications but are themselves recognized as assets. However, unlike spot markets, knowledge and information markets are not growing in line with the growth of their value. A distribution system that can, compared to the growth of value, give the supplier reasonable compensation for its value has not been established. As a result, people are neglecting or wasting valuable assets such as their knowledge and information. The main challenges in the online knowledge industry are false information filtering, appropriate matching of users and providers, and appropriate compensation for suppliers. In the case of suppliers, they desire adequate compensation for their knowledge, talents, and information. In existing online knowledge and information platforms, suppliers have been providing their intangible assets without any compensation, and the profits have returned only to the platforms.