Hooman Zahedi is a seasoned fashion photographer and art director, with deep roots in the fashion industry across Europe and the Middle East. Now based in Toronto, Zahedi is taking on the dynamic role of Content Lead and Creative for Toronto Fashion Week, bringing innovative and captivating content to life.His professional journey in content creation began in 2016, where his unique perspective and innovative ideas quickly set him apart in the field. Zahedi has held prestigious positions such as the Art Director for Miss Caucasus in Europe, showcasing his ability to manage large-scale productions while maintaining a keen eye for detail.His extensive portfolio includes collaboration with a diverse range of model agencies, esteemed designers like Hugo Boss, regional companies like Cadillac, and world-renowned figures in fashion like Karl Lagerfeld's models. Zahedi's work is a testament to his skill and adaptability in the evolving landscape of fashion photography and content creation.