Green idea is a Czech family company developing and producing premium natural cosmetics and dietary supplements. It was born out of enthusiasm and desire for the healing power of herbs. The Green idea brand continues the long-standing work and research of the Topvet brand, which is now dedicated exclusively to products in the field of veterinary care. MVDr. Jiří Pantůček, managing director of the company, is behind the creation of the brand, which has been built on the traditions of a family business since 1990, and currently involves the fourth generation of the family in the running of the company. In 2023, Green idea won the 1st place in the AMSP Czech Republic Family Business of the Year competition in the public voting category for the second time (since 2019).Green idea currently employs 63 employees, mostly from the local region. Most of the profits are returned back to the company mainly in the form of investments in new technologies. It operates mainly in the Czech Republic, but also supplies its products to Slovakia, Poland, Hungary and Germany, and manufactures for England and Switzerland.Green idea is one of the few companies in the Czech Republic to have been awarded the NATRUE certificate for selected products, which with its logo guarantees the high quality of natural cosmetic products and guarantees highest standards. It is awarded to those who use only ingredients of natural origin or in organic quality in their production. It is granted for 2 years only. After the expiry of the period, the whole control must be repeated. The certificate is withdrawn, if the conditions are not met,