Gomobile aims at "connecting the unconnectable"​. It builds on the 97% of penetration of mobile phones to build a basic experience to the users, without requesting any effort of adaptation from their side. The initial experience is a vocal social network: it allows members to create content, get relevant content, interact with content (like, dislike, comment...), and diffuse content.Example: Brahim subscribes and informs us about the type of content he is interested in. Whenever he wants, he calls a free number; our server retrieves his preferences; we stream a relevant content to him and give him the opportunity to like, unlike or share it by pressing numbers. He can also record his own content and have it diffused to either his friends or to the community.Once this preliminary step is attained, Gomobile aims at constructing, together with its users, their "path to digitalization"​: gradually get them to do the efforts they select to enrich their experience the way they want.