Gator.IO is a fast, scalable data management platform that enables user data collection, profiling and aggregation. Gator.IO's advantage is that is employs a myriad of techniques to determine whether a user is a bot or hidden. The data can be segmented by user quality (and 100+ attributes). Gator.IO's API performs fast user scoring for use cases where the customer benefits by knowing if the user is a bot.Sample use cases:Marketers - Protect your campaigns from fraud by segmenting your analytics by user quality.Publishers - Do not display ads to invalid users to keep your reputation intact.Content Optimization - Tailor your content based on a user's geo, demo or device type.Other: Offers, engagement optimization, publisher networks, ad networksAlso, many products can be built using the Gator.IO platform. The first one out is https://truestats.comThe name has two meanings. It is an aggreGATOR of data and an alligator metaphor that protects your business from bots.