Gone are the days of the rigid client-agency relationships — these are the days of agility and flexibility, collaboration and partnerships. Founded by Design is an independent and award winning brand design studio based in Sydney, Australia. Established with a clear intent to use design and creativity to help ambitious brands thrive.We believe that good design creates confidence — confidence to stake a claim, launch a brand, shape positive change.We draw on the principles of design thinking to solve problems and create confidence. To bring our clients and partners stories to life beautifully, effectively and with purpose. We believe that design should be a contribution, not a distraction and that good design has the power to challenge conventions and shape positive change.