Flow Festival, the truly urban city festival, has been organised in Helsinki annually since 2004. Flow Festival was born out of the founders' passion for culture. Feeling that Finland and Helsinki, in particular, were lacking a high-quality alternative music festival. In 20 years, Flow Festival has grown from a small club event to the trailblazing European music and arts festival it is today.While the scale and breadth of Flow have changed throughout the years – more artists, more people, more everything – the founders' original motive still stands every year: to create a festival they genuinely want to attend themselves. Today, Flow's vision is to be an international leader in festivals and one of the most attractive and prestigious festivals in the world. Flow's mission is to offer high-quality and diverse experiences, as well as to renew and develop Helsinki's cultural offering and cultural atmosphere.«Flow Festival is a fairytale come true.»-Clash Magazine (UK)«Without a doubt one of the most unique experiences in live music today.»-DIY (UK)«The Nordic countries' coolest music festival»-Vogue (US)