ErnieApp was founded in 2017 in Dublin. The company has launched an innovative mobile consumer friendly internet service called Privacy Knowledge Manager or"PKM" . Company early stage mission was to engineer in a software what GDPR art 6 has prescribed in Europe: that a data subject is given full rights to consent (or oppose) to the use of his/her personal data and or even to delete data. ErnieApp is now engaged on a mission to educate companies to offer such capabilities to their customers under a transparent framework as companies' biggest assets are the customers and not their data. Unless the customer's data have been fully consented, as first party data, for a specific processing purpose and the user has been given an option to confirm and or revoke such consent.