The creation of Editions de Parfums Frédéric Malle in 2000 heralded a return to luxury perfumery. At a time when perfumers remained relatively unknown, Frédéric Malle created a brand that draws perfumers out of the shadows and into the light, where they could finally be acknowledged as great artists. Frédéric Malle's role as their editor is to work alongside them to transform the outlines for their perfumes into works of art sold under the perfumers' own names. Together, Frédéric Malle and his perfumers have the luxury of total creative freedom to revolutionize perfume categories and redefine the modern classics of tomorrow.