At ETR Consulting we challenge our clients to differentiate themselves from their competition.This is how we differentiate ourselves from ours:First, we start at the beginning. Sounds simple, but it's often the simplest things that are hardest to do (and not always obvious). We believe that everything starts with the brand, and extends from there. We work with our clients to build or refine their Brand Architecture, as necessary. By identifying who you are, what you do, and how you are different or better than the competition, we can build a marketing blue print. There's an old saying "If you're a hammer, every problem looks like a nail." Most other web design companies, for instance, approach a web site as a design project -- they jump right into the visual design without backing up first and exploring the purpose and goals of the web site, how it fits into the overall brand and marketing strategy, and what they want people to do once they arrive there. Assuming the designer is skilled, the site may look nice but it doesn't generate sales. We examine the "Big Picture" first.Then we execute, with excellence. Because we are a full service, integrated marketing and technolgy solutions firm, with core competencies in Strategic Marketing, Software Engineering and Creative Design, we are able to then execute all phases of the "rubber-meets-road" tactical implementation. We pride ourselves on delivering the highest quality solutions that generate solid results.We are focused on YOUR bottom line, as if it was ours. We believe in developing the right master plan, but then executing in tactical, real-world implementations that are designed to build YOUR business. The best-laid master plans are useless if the execution is poor. At the end of the day, you don't want clever ads that win awards for your ad agency, you want the phones ringing with MORE BUSINESS. More profitable business. We deliver results.