Successful businesses profit by giving people what they want. As well as increasing your sales leads, Digital Insight can help you to understand what your customers want and how to give it to them.We begin by helping you be found by the people already actively searching for you. These people are easiest to sell to and can help you determine your ideal customer's characteristics.Typical phases in our Search Marketing Plan are as follows:1. Keyword Research provides estimates for monthly search volumes for relevant search phrases, allowing efforts to be focused where they will get the best results.2. Competitor Analysis of identified keywords helps to determine the best plan to enter the market given business goals and constraints.3. Prototyping and Feasibility Study by creation and adjustment of Google Adwords campaigns and website landing pages helps to determine more precisely the search volumes, click-through-rates (to the website), conversion rates, and likely cost per lead and cost per sale.4. Website Content Development helps to increases search engine rankings, which attracts more visitors to the website, and increases conversions of visits to sales.5. Website Graphical Development can also increase conversions of visits to sales.6. Ongoing Relationship Marketing can increase conversions of buyers into repeat customers, referrers, and champions for the business.7. Ongoing Monitoring, Analysis, and Support is needed to ensure that the constructed sales funnels continue to work successfully, and to adapt to changing business requirements and opportunities.8. Many more steps can be help a business depending on requirements and the particular market.