Datatrac is an independent, unbiased research firm that has monitored deposit and loan rates, fees and product features for over 25 years. Datatrac built the largest database of interest rate data in America and maintain current interest rate data on over 100,000 banking locations in the North America. Datatrac Great Rate Awards® certify that deposit and loan rates outperform the market average for comparable products. Datatrac clients have included over 5,000 banks and credit unions with a retention rate in excess of 90% for over a decade. Their data and analysis has been used by the Federal Reserve, the United States Senate and the House of Representatives, the Government Accountability Office (GAO) and the Federal Bureau of Investigation (FBI). Datatrac's has been cited in the Wall Street Journal, USA Today, Forbes, Washington Post, Kiplinger Magazine and numerous other publications.