Creative Group, founded in 1973, is one of India's leading exporters, exporting garments to most leading Fashion Houses across Europe and America. In 2006, realizing its ability and versatility of offering creatively designed Women's Wear across various categories to the Indian consumer who is looking for International Fashion but with Indian sensibilities. Creative Lifestyles Pvt. Ltd. introduced 109°F followed by Fusion Beats in March, 2012 and O₂xygen in Autumn Winter, 2012. In a short span of time it has become one of the leading Brands in its category in India and has met tremendous success overseas too in UAE, Kuwait, Saudi Arabia, Nepal, Sri Lanka, Australia, Ecuador and Kurdistan.