Carolina Salazar Driven Service Innovation Company. We help organizations design Brands, Product Service Systems and Cultures of Trust. To strengthen their capability to innovate and enable the Co-Creation Value with all Stakeholders. Our goal is to create Sustainable Business based on a long term and Human Centred Vision. Services Entrepreneur and Manager of Service Innovation Projects. Service Designer and highly experienced Workshop leader of Co-Creation Sessions.Business Consultant with over fifteen years of experience. Fields of expertise: Media, Government, Financial Services, Insurance Services, Mobility Services, Telco Services, Energy Market.Keywords: Customer Journey Mapping, Value Network Mapping, Service Design, Service Innovation, Business-to-Business and Business-to-Consumer, Internal and External Branding