More than ever, sustainability is a global concern today, which in fact has a huge impact on all business areas. More than timely action to correct our society's current deficits in this department, it is important to work towards a more sustainable world and to prevent any problems arising from a lack of human sensitivity to put an end to harmful activities on planet earth. In this way, CHAAL has as a principle to intervene in this relevant issue in Pakistan, developing this interest from the beginning of every process. Whenever an action or product is thought of, the first concern is that the entire creative process starts from a natural raw material base, which gives the product environmentally friendly features for its future users. Keeping a positive attitude in this matter is a key point for the CHAAL Team, who is dedicated to work towards a more sustainable world.