BooksILove is the first mobile platform to facilitate book conversations between groups of friends. It allows users to recommend, discuss and gift books via their mobile devices.BooksILove version 1.0 is available on iPhones with iOS7. Version 2.0 will ship Q3 2014 and takes advantage of 3 market opportunities:1. The rise of mobile messaging platforms. Mobile messaging is the fastest growing digital media category. However, no app has addressed the book vertical.2. The lack of targeted, real-time data in the book industry. 3. The need for mobile, social commerce. There's no established player for books in mobile or social commerce. BooksILove combines them.Using a unique (patent pending) process of visual cues, users create personal recommendations by tapping pictograms and we gain valuable insight about consumer behavior that lets us:• Create apples-to-apples comparative data• See conversational trends ahead of buying trends• Gain insights about personal recommendations