Bluegem is a specialist private equity firm investing in consumer businesses across the value chain (B2C, B2B2C, B2B) underpinned by non-discretionary demand and supported by megatrend tailwinds. The Bluegem Investment Team work alongside experienced Portfolio Management and Functional Experts, to deploy a proven and repeatable toolkit for accelerating value creation. The Bluegem value acceleration playbook is underpinned by data analytics and includes, among other things, 360 degree digitalisation of the businesses (including the use of artificial intelligence), international expansion (main focus on the USA) and product innovation. With a track record of investing across Europe through different economic cycles, Bluegem focus on six distinct non-discretionary and non fashionable consumer segments: Consumer Health, Baby Care, Home Care, Beauty & Personal Care, Pet Care, Food & Beverage and Enthusiast Products.