Belgrade Business International Case Competition (BBICC) is the first global undergraduate business case competition that will be held in Belgrade, the capital city of Serbia. As one of the top global business case competitions, BBICC is a unique opportunity for international business schools not only to take part in challenging case competition, but also to experience Serbia and our culture. This year our goal is to remain the crossroad of diverse cultures and also to create a good learning environment and to provide all the participants with valuable knowledge. Nevertheless, fair play and a high level of professionalism will be secured. We will bring 16 Universities from all over the world to solve a real business problem with innovative ideas and we will insure that all participants receive relevant knowledge for their professional future. BBICC 2017 will take place during the spring of 2017, from 3rd – 8th of April.