Baron LLC helps solution providers and adopters accelerate the deployment of new solutions enabled by digital technologies and the Internet of Things. Advisory Services - Strategic initiative planning, identification of new market segments, go-to-market planning, SWOT analysis, value proposition definition, channel strategy/development, alliance/partner management, facilitation of collaborative opportunities, competitive intelligence. Business Development Workshops - Structured approach to develop and/or strengthen business development efforts with alliance partners or ecosystem stakeholders, (e.g. technology platform providers, app developers, systems integrators, clients), enablement planning, opportunity identification, lead generation support. Progressive Communications Planning - Leverage social and traditional channels to develop high-touch customer relationships. Three stages include: discovery, engagement, and commitment. Content includes education, value proposition, customer success stories, case studies, ROI analysis, education/webcast events, product information.