Baby Life is an online store that offers babies and mothers with clothing, bags, toys, books, and other relevant products and accessories. The store’s portfolio of products includes diaper bags, handbags, diaper bag accessories, and backpacks; skincare products; maternity underwear, sleepwear, clothing, and accessories; bottles, teats, soothers, dummy chains and pods, and feeding accessories; bouncers and swings; baby CDs and DVDs; cots and bedding, nursery décor, and nursery accessories; baby monitors and safety accessories; strollers, prams, carriers, slings, and travel accessories; baby bath lotions, washes, and accessories; muslins and blankets; pajamas and sleepy slacks; and more. It also offers baby gift shower ideas, gift vouchers, a mobile app, and an online gift registry service.In addition to the baby products, the website offers parents with nurturing information and articles related to children. Baby Life operates a forum with Q&A on its Facebook page and its blog features baby food recipes.Baby Life was launched in 2012 and is operated from South Africa.