This is an exciting time for BUOYANT. We're building on our heritage to move the company forward, to be as innovative and relevant to today's consumers — and tomorrow's — as we are inventing the all stuff in fashion wearing.But it takes more than our strong. It takes people to bring our product to life every day. I see these talented and creative folks at our headquarters in Lahore. They're proud to be here, working for a company — not just in what we do, but how we do it. And we work to build sustainability into everything we do. Ask an employee what makes this company different, and they'll tell you. It's our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.