.Benefits of Mobile technology for events – a. Improved and updated content in real time with latest up to date informationb. Flexible environment friendly content deliveryc. Improved interactivity with attendees, exhibitors, sponsors – surveys, adding presentations on mobile, virtual events (extended audience)d. Expanded networking for attendeese. Persistent audience engagement – Games, maps, question & answer sessionsf. Conference look tech savvyg. Very less use of paper – Go Green conference1. 84% of business travelers use app for business on the road, 2 out of 3 business travelers carry smart phones or other devices2. ‘People would rather misplace their pocket book/bags or all credit cards rather than mobile phones. Where would the organizers/exhibitors would want their content to be, in pockets or mobile phones?’3. Mobile drives social networking – 55% of all twitter traffic, 45% of all facebook traffic