The "AMS Number One" group is one of the largest manufacturers of the finest fashion lines that is targeting different sectors in the local and international market since 1980. The company's role is not only limited to developing the fashion line, but it supports it with advertising and promotional campaigns. The company plans to solidify its partnerships with retailers by developing brand awareness. It is also seeking to create self-sufficiency in the local market as an alternative to foreign products through diversification, uniqueness as a distinctive brand, high awareness of the brand, and increased loyalty with its distinguished customers.