Where data science meets culture. We are a multi-disciplined, high-performing collective of executives, athletes, strategists and creatives who understand how to power world-class brands and generate world-class revenues. We use our unique areas of expertise to build brands. Our innovative platform is based on a time-tested methodology that we call "Culture-Centric Design," in which we glean insights from the people who drive consumer behavior in popular culture and collaboratively weaponize those insights to build big ideas. Once conceived, these big ideas only get bigger as we add our diverse backgrounds, languages, lifestyles, and POVs. Our success is due to our X Factor: our people. We fear nothing but mediocrity and stagnation.